Strategies to Secure Funding for Your Charity in Olds 

Nestled in the heart of Alberta, the town of Olds exudes a warm and welcoming community spirit. Charitable organizations in this vibrant town play a central role in addressing local needs, enhancing educational opportunities, and promoting community well-being. The success of these endeavours is intricately tied to a crucial factor: funding. In this blog post, we’ll explore the dynamic landscape of charity funding in Olds and highlight the avenues through which the community channels its support for positive change.

Understanding the Funding Tapestry

Olds’ charitable organizations draw from a diverse tapestry of funding sources to sustain their operations and amplify their impact. The funding mosaic includes government grants, collaborations with local businesses, individual contributions, and an array of community-driven fundraising events. These collaborations between nonprofits, businesses, and individuals contribute to the financial support necessary for the realization of impactful initiatives.

Government Grants

Government grants serve as a key pillar of funding for charities in Olds. Municipal, provincial, and federal authorities allocate resources to support initiatives aligned with educational development, community enrichment, and overall well-being. Charities meticulously craft grant proposals, outlining project scopes, anticipated outcomes, and positive impacts on the community. Successful grant applications empower these organizations to implement and sustain their programs effectively.

Local Business Partnerships

The local business community in Olds plays an integral role in bolstering charitable causes. Businesses extend their support through various means, including direct financial contributions, in-kind donations, and collaborations on community development projects. These partnerships reflect a shared commitment to the town’s prosperity, creating synergies that benefit both the business and charitable sectors.

Individual Contributions

The residents of Olds contribute significantly to the success of local charities. Whether through one-time donations, monthly pledges, or volunteer efforts, individual generosity forms a vital part of the funding landscape. Raising awareness about charitable initiatives and cultivating a culture of giving solidify the community’s ongoing support for these noble causes.

Community-Centric Fundraising Events

Charitable organizations in Olds frequently organize a variety of fundraising events to actively engage the community. Events such as local fairs, charity auctions, and town-wide celebrations not only generate funds but also serve as platforms for connecting with the public, sharing success stories, and inspiring further community involvement.

Challenges and Opportunities

While Olds’ charitable sector thrives, it is not without its challenges. Economic fluctuations, changes in government priorities, and unforeseen events can impact funding availability. However, these challenges also present opportunities for innovative solutions, increased collaboration, and a strengthened sense of community resilience.

In conclusion, the funding landscape for charities in Olds, Alberta, reflects a dynamic interplay of government support, business partnerships, individual generosity, and community engagement. By navigating this landscape with dedication and creativity, charities can continue to spearhead positive change, contributing to the growth and well-being of the Olds community. As the community rallies behind these noble causes, Olds stands poised to create a future that is even more vibrant and inclusive for all.

How to Make Olds a Winter Event Destination

As the colder months approach, the prospect of hosting a winter event in Olds becomes all the more enticing. Nestled in the heart of Alberta’s rolling foothills, Olds offers a perfect blend of small-town charm and modern amenities, making it a perfect choice for winter event hosts. 

Here are some tips on how to position Olds as the quintessential destination for unforgettable winter events.

Know Your Market

Understanding your target audience is a key step in attracting event organizers to Olds. With a close-knit community and a population unique in its sense of camaraderie, Olds appeals to those seeking an intimate and cozy atmosphere for their events. The town’s proximity to major cities like Calgary and Red Deer makes it accessible to a diverse demographic. Winter events, such as holiday celebrations and community gatherings, are highly cherished. Tailoring marketing strategies to resonate with the demographics prevalent in Olds ensures effective outreach to your intended audience.

Showcase What Olds Has to Offer

The charm of Olds goes beyond its picturesque landscapes. Rich in culture, Olds is home to historic landmarks such as Olds College and the Mountain View Museum. Recent investments in local infrastructure have enhanced facilities, making Olds well-equipped to host various events. The town’s commitment to sustainability and community engagement adds a unique touch to any event. Highlighting these amenities, along with information on local accommodations, transportation, and dining options, is essential in convincing potential attendees that Olds has all the elements for a memorable winter event.

Internet Identity

In the digital age, a robust online presence is crucial to attract event visitors. Prospective guests researching local events to attend rely heavily on online information. Event organizers should leverage social media platforms and an engaging website to showcase its cultural offerings, winter festivals, and the unique experiences it offers. An up-to-date and easily accessible online presence ensures that those planning to attend your event can find the information they need to make Olds their preferred winter cultural destination.

Tap into Discover West Tourism

Destination Marketing Organizations (DMOs) like Discover West Tourism play a crucial role in promoting rural tourism. Those planning an event can benefit from the funding and sponsorship opportunities offered. By taking actions such as increasing destination awareness, promoting the local economy, and adding to community engagement, you can maximize your event’s visibility and have the opportunity to receive specialized financial support.

Olds’ small-town charm, mixed with its cultural richness and commitment to sustainability, positions it as an ideal locale for winter events. With a community that values togetherness and a location that radiates warmth, Olds offers a dynamic and memorable setting for any event. By understanding the target market, showcasing the town’s offerings, maintaining a strong online presence, and collaborating with local organizations, it can emerge as a sought-after destination for winter festivities. Event planners seeking an intimate and welcoming experience need look no further than the heartwarming embrace of Olds during the winter months.

Why Host Your Event in Olds, Alberta

Olds embodies small-town charm, providing the ideal setting for your next rural event with easy access for attendees from major city hubs like Calgary and Airdrie. With community drivers like Olds College and a thriving agricultural sector, Olds and its vibrant locals offer event organizers an opportunity to tap into a rich blend of knowledge and country culture. 

The location you choose for your event has a big impact on your attendees’ overall experience. It affects who both comes and your ability to connect with different demographics, while also influencing funding and venue options. Picking the right location lets you create an atmosphere that speaks to your target audience, directly affecting how successful your event will be. Here is why Olds, Alberta may be the perfect place to host your event: 

Small Town with Big City Amenities 

While retaining its quintessential small-town vibe, Olds is simultaneously equipped with a vast array of amenities, rivalling those found in much larger cities. This ensures that attendees have access to top-notch facilities, accommodations, dining, and recreational activities. The convenience of a city with the warmth and intimacy of a town, is what Olds promises every visitor and event organizer alike. Notably, renting the amenities typically found in big cities often comes at a lower cost in smaller towns.

Strategic Location 

Its central location sees Olds serve as a nexus point in Alberta, easily accessible for attendees travelling from various regions. This not only promises convenience but also enhances the diversity of participants, fostering a rich exchange of perspectives and networking opportunities. As an established rural destination for visitors from Airdrie, Calgary, and other small towns like Didsbury, Olds is recognizable and easily accessible. Easy accessibility is a major benefit for any event, and Olds is strategically located near major transportation arteries like Highway 2 and Highways 27 and 22.

Agricultural Hub

With a legacy rooted in agriculture, Olds provides a unique setting for events themed around farming, sustainability, and rural development. Organizers can leverage this agricultural ethos to curate events that resonate deeply with audiences keen on agro-based initiatives and innovations. For example, events like the annual Olds Fall Classic and Olds Regional Exhibition highlight its rich agricultural heritage and innovations in the farming sector.

Olds College 

Olds College stands as a testament to the town’s commitment to education, innovation, and its thriving agricultural sector. With state-of-the-art facilities, the institution provides an excellent venue for academic conferences, workshops, and seminars. Its reputation draws students, academics, and professionals alike, enhancing the profile of any event hosted here.

Access to Funding

Destination Marketing Organizations (DMOs) like Discover West Tourism offer funding that boosts rural tourism in Alberta. One of these approved rural locations is Olds, allowing you to apply to receive funding or sponsorship that supports your local event and/or utilizes our sponsored marketing campaigns. 

Discover West Tourism invests in local entrepreneurs, sporting and cultural events and marketing initiatives. To apply for event funding, communicate how your event will help boost destination awareness, promote the local economy, and bring together businesses and consumers.

Tips for a Successful Small-Town Event

A group of event volunteers and organizers work together to plan an event.

Organizing a community event involves managing numerous intricate components. From budgeting to selecting entertainment, there are a plethora of tasks to tackle. Whether you’re coordinating corporate events or preparing for a small-town festival, these tips will help you host an unforgettable gathering that will be the talk of the town. Once you’ve decided on the basics of your event, these tips can help ensure that it is a roaring success!

Here are our insider tips on securing festival grants, executing successful small-town events, and throwing a lively community function, from Discover West Tourism.

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Events Happening in Olds This Summer

Men sit on a railing and watch a rodeo in Olds, Alberta.

Summer has arrived in Olds, Alberta – where the prairies and the charm of small-town living awaits. Home to the Olds College of Agriculture & Technology, this Alberta gem hosts tons of country happenings – rodeos, agricultural events, and other aptly rural festivities throughout the year. Here are some of the exciting events in Olds this summer:

Olds Beer Fest


June 24


Olds Regional Exhibition



Get ready to raise your glasses and savour the rich flavours of craft brews at the Olds Beer Fest. Intended for passionate beer connoisseurs, wine enthusiasts, and spirit lovers, this festival promises an authentically rural experience. Offered by the Olds Regional Exhibition, this festival will also have music, entertainment, and food.

Spitfires Summer Classic


June 29 – July 2


Rotary Athletic Park


$350+ (per team)

It’s time to play ball! Olds Minor Baseball is hosting its second annual Spitfires Summer Classic and gearing up for another full weekend of baseball for our U9 through U18 participants. Get ready for a grand slam of fun and competition as teams from the region come together to showcase their skills on the diamond at Rotary Athletic Park! 

4-H Alberta Provincial Beef Show


July 10-14


Olds Regional Exhibition



The 4-H Alberta Beef Provincial Beef Show brings together members of 4-H from across Alberta to take part in competitions including showmanship, commercial and purebred conformation, team grooming, judging, and show team judging. Additionally, members can utilize an additional opportunity to showcase their female specimens during the 4-H Alberta Beef Heifer Show.

O-NET’s Rock the Block


June 22, July 13, Aug 12


See Event Page



Hosted by O-Net to show their community appreciation, multiple “Rock the Block” events are taking place this summer. These events are completely free, and will be a family-friendly event with classic activities including face painting, a cotton candy machine, and games! Stop by to grab a free hotdog and stick around for the fun. 

Olds is teeming with exciting things to do this summer, so get out there and have some fun! At Discover West Tourism, we’re dedicated to supporting local events that drive tourism to Western Canada – contact us to learn more about receiving funding for events in Olds.

How to Find Funding for Events in Olds, Alberta

A man rides a horse during a rodeo in Olds. Find how to access funding for events in Olds.

Planning and organizing events in Olds, Alberta requires careful consideration of various factors. One crucial aspect is securing adequate funding. Here’s everything you need to know about securing tourism funding in Olds. Including where and how to apply, and how the funds can be utilized to make your event a resounding success.

Discover West Tourism offers ongoing funding in the town of Olds for local events and initiatives that promote tourism in this agricultural college town. Previous local events sponsored by Discover West have included the Olds Regional Exhibition, a pillar of this rural town’s community events since 1894. 

We’re dedicated to supporting travel experiences in Olds and throughout the vast landscapes of western Canada. Each year, Alberta and British Columbia see millions of tourists. Our mission is to ensure that exploring the rural marvels of these regions becomes a staple of touring the great white north. 

Olds embodies the true essence of Alberta, embodying the warm hospitality that the region is renowned for. Visitors to Olds can enjoy an authentically rural experience – and we’re committed to making that happen.

Why Apply for Funding?

Securing funding for your event brings a multitude of benefits. By securing funding for local events and initiatives, you contribute to the growth of local tourism, and in turn, the local economy. Additionally, you receive increased brand exposure as your brand or initiative becomes associated with events enjoyed by your community. 

How to Apply for Funding for Events:

To apply for tourism funding, navigate to the “Request Funding” section. Here, you will find detailed information about the available programs, application procedures, and contact information for any inquiries you may have.

How Funding Can Be Used:

Discover West Tourism’s funding can be used in various ways relating to the travel and tourism industry in Olds. Discover West is equipped to provide funding for different types of initiatives, including:


Help us bring communities together with the power of organized sport. Host exciting tournaments and join the Discover West Tourism team.


Memorable events deserve easy discovery. Let us fund your event as the talk of the town.


Has the cost of tourism marketing stunted your advertising opportunities? Join our sponsored marketing campaigns as a Discover West partner.

Before filling out your application for funding, make sure to choose the initiative that best suits your needs, or clearly communicate your idea in your message if it’s not listed.

We’ve also supported Olds tourism by sponsoring events like the Olds Regional Exhibition, and Oldstoberfest, the world’s only Bavarian Rodeo. We’ve also sponsored local sporting events that promote community engagement – including the Olds Grizzly’s Bantam AA Classic, hosted by the Pomeroy Inn & Suites at Olds College.

Funding can also be used to support a variety of other areas such as covering event infrastructure fees, allocating funds for marketing purposes, investing in event amenities, and much more. 

For more information on accessing funding for your event or initiative in Kananaskis, feel free to contact Discover West Tourism.