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How to Find Funding for Events in Kananaskis, Alberta

Planning and organizing events in Kananaskis, Alberta, requires careful consideration of various factors. One crucial aspect is securing adequate funding. Here’s everything you need to know about securing tourism funding in Kananaskis. Including where and how to apply, and how the funds can be utilized to make your event a resounding success.

Discover West Tourism offers ongoing funding in Kananaskis for local events and initiatives that promote tourism in this mountainous region of Alberta. Previous local events sponsored by Discover West have included alpine adventures like the Kananaskis 100 Mile Relay and scenic business mixers from within the heart of the rocky mountains.

We’re dedicated to supporting travel experiences in Kananasis and throughout the vast landscapes of western Canada. Each year, Alberta and British Columbia see millions of tourists. Our mission is to ensure that exploring the rural marvels of these regions becomes a staple of touring the great white north. 

In 2020 alone, Kananaskis saw a record-breaking 5.4 million visitors – clearly, K-country is a favourite tourist destination. From its home amidst the pristine beauty of rural landscapes, this remarkable region has garnered a reputation as a tourism gem.

Why Apply for Funding?

Securing funding for your event brings a multitude of benefits. By securing funding for local events and initiatives, you contribute to the growth of local tourism, and in turn, the local economy. Additionally, you receive increased brand exposure as your brand or initiative becomes associated with events enjoyed by your community. 

How to Apply for Funding:

To apply for tourism funding, navigate to the “Request Funding” section. Here, you will find detailed information about the available programs, application procedures, and contact information for any inquiries.

How Funding Can Be Used:

Discover West Tourism’s funding can be used in various ways relating to the travel and tourism industry in Kananaskis. Discover West is equipped to provide funding for different types of initiatives, including:


Help us bring communities together with the power of organized sport. Host exciting tournaments and join the Discover West Tourism team.


Memorable events deserve easy discovery. Let us fund your event as the talk of the town.


Has the cost of tourism marketing stunted your advertising opportunities? Join our sponsored marketing campaigns as a Discover West partner.

Before filling out your application for funding, make sure to choose the initiative that best suits your needs, or clearly communicate your idea in your message if it’s not listed.

We’ve also supported Kananaskis tourism by collaborating with the Pomeroy Kananaskis Mountain Lodge to offer preferred room rates and host post-race festivities. Other sponsorships have supported event venue fees, like for the Business Execution Summit. Funding can also be used to support a variety of other areas such as covering event infrastructure fees, allocating funds for marketing purposes, investing in event amenities, and much more. 

For more information on accessing funding for your event or initiative in Kananaskis, feel free to contact Discover West Tourism.