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How to Make Olds a Winter Event Destination

As the colder months approach, the prospect of hosting a winter event in Olds becomes all the more enticing. Nestled in the heart of Alberta’s rolling foothills, Olds offers a perfect blend of small-town charm and modern amenities, making it a perfect choice for winter event hosts. 

Here are some tips on how to position Olds as the quintessential destination for unforgettable winter events.

Know Your Market

Understanding your target audience is a key step in attracting event organizers to Olds. With a close-knit community and a population unique in its sense of camaraderie, Olds appeals to those seeking an intimate and cozy atmosphere for their events. The town’s proximity to major cities like Calgary and Red Deer makes it accessible to a diverse demographic. Winter events, such as holiday celebrations and community gatherings, are highly cherished. Tailoring marketing strategies to resonate with the demographics prevalent in Olds ensures effective outreach to your intended audience.

Showcase What Olds Has to Offer

The charm of Olds goes beyond its picturesque landscapes. Rich in culture, Olds is home to historic landmarks such as Olds College and the Mountain View Museum. Recent investments in local infrastructure have enhanced facilities, making Olds well-equipped to host various events. The town’s commitment to sustainability and community engagement adds a unique touch to any event. Highlighting these amenities, along with information on local accommodations, transportation, and dining options, is essential in convincing potential attendees that Olds has all the elements for a memorable winter event.

Internet Identity

In the digital age, a robust online presence is crucial to attract event visitors. Prospective guests researching local events to attend rely heavily on online information. Event organizers should leverage social media platforms and an engaging website to showcase its cultural offerings, winter festivals, and the unique experiences it offers. An up-to-date and easily accessible online presence ensures that those planning to attend your event can find the information they need to make Olds their preferred winter cultural destination.

Tap into Discover West Tourism

Destination Marketing Organizations (DMOs) like Discover West Tourism play a crucial role in promoting rural tourism. Those planning an event can benefit from the funding and sponsorship opportunities offered. By taking actions such as increasing destination awareness, promoting the local economy, and adding to community engagement, you can maximize your event’s visibility and have the opportunity to receive specialized financial support.

Olds’ small-town charm, mixed with its cultural richness and commitment to sustainability, positions it as an ideal locale for winter events. With a community that values togetherness and a location that radiates warmth, Olds offers a dynamic and memorable setting for any event. By understanding the target market, showcasing the town’s offerings, maintaining a strong online presence, and collaborating with local organizations, it can emerge as a sought-after destination for winter festivities. Event planners seeking an intimate and welcoming experience need look no further than the heartwarming embrace of Olds during the winter months.