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Supporting Rural Destinations

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Create, Support & Develop Rural Tourism

Community Sponsorship in Western Canada

We provide funding with the aim of further creating, supporting, and developing tourism in western Canada. We believe in developing rural communities and their tourism by sponsoring local tourist attractions, businesses, sporting events, and charitable organizations.

Have you got an idea to access tourism funding not listed here? Please contact us to let us know how we can partner or support by filling out the form below and bring your idea to life.

Community Sponsorships

Create community through sport


Celebrate coming together

Advertising Requests

Promote your business


Help us bring communities together with the power of organized sport. Host exciting tournaments and join the Discover West Tourism team.

Frequently Asked Questions


The Discover West Tourism Marketing Fund is used to create, support, and develop tourism initiatives. The funds allow Discover West Tourism to enhance, increase, and diversify year-round tourism in the communities where we operate. Additionally, they allow us to participate, when and where appropriate, in local programs that help promote the region as a tourist destination by creating sustainable funding for tourism marketing. 

The B.C. Provincial sales tax and the Alberta Tourism tax are directed by the government and are legislated. On the other hand, the Discover West Tourism Marketing Fund is individual properties collecting a fee that is then contributed to a marketing fund.  

Discover West Tourism will work closely with each regional tourism association and regional tourism operators as many of the hotels do already. Some funds will be utilized to supplement existing marketing programs, while some may be used towards community programs within the region.

Use of the funds will be based on initiatives that help to create, support and develop tourism.