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Why Host Your Event in Grande Prairie, Alberta

As one of the fastest-growing and youngest populations in Canada, Grande Prairie combines Alberta’s intrinsically rural spirit with big-city amenities and energy. The city offers a unique blend of cultural attractions, established industries, and unparalleled natural beauty. This combination of the old and the new, the rural and the urban, makes Grande Prairie a compelling location for a wide range of events.

The location you choose for your event has a big impact on your attendees’ overall experience. It affects who both comes and your ability to connect with different demographics, while also influencing funding and venue options. Picking the right location lets you create an atmosphere that speaks to your target audience, directly affecting how successful your event will be. Here’s why Grande Prairie may be the perfect place to host your next event: 

A Young, Growing Population

As of 2020, the residents of Grande Prairie were the youngest overall in Canada, with a median age of 31.9. The city has also seen impressive population growth in recent years, increasing by 3.75% in the last five years alone. Because of this, the city offers a unique opportunity for event organizers and investors – a young, active community looking to engage with local events and initiatives that benefit them. 

This population is also more digitally-savvy than their older counterparts, generating significantly more traffic through digital marketing methods like online ads that promote your event. Additionally, a young population means ample opportunities to connect with younger demographics including young adults and families. 

Growing Sports Tourism Industry

If you are planning a sports tournament, sporting event, or similar in Alberta, Grande Prairie may just be your ideal location. The city has a growing sports tourism industry, with events like the 2015 Alberta Special Olympics and the 2018 Alberta Summer Games on their hosting resume. This growing industry alongside Grande Prairie’s recreation infrastructure makes it an ideal location for any sporting event. 

Improved Infrastructure

As a city experiencing a major growth period, substantial investments have been made to improve local infrastructure in recent years. One such investment included the construction of a $109 million world-class aquatics and wellness facility, and a $30 million investment to rehabilitate Grande Prairie’s downtown district. These and other major improvements equip Grande Prairie with the facilities needed to host large organized events, ranging from conferences to sporting competitions. 


Grande Prairie is the largest city between Edmonton and Anchorage, Alaska, meaning that your event’s audience will expand far past the city boundaries. In fact, the city’s location on the Alaska highway sees its function as a major city hub. The population of more than 69,000 is supplemented by its primary trading area – bringing your potential audience up to more than 170,000 people. Crucially, its rural location qualifies it for funding with Discover West Tourism. Our organization has sponsored previous events in Grande Prairie including the Bear Creek Folk Festival and Grande Prairie Stompede. 

Lucrative Retail Market

Due in part to its location, Grande Prairie boasts a status as a strategic regional hub for trade and commerce. Local and multi-national retailers reside in town, demonstrating the community purchasing power and the broad retail audience that is attracted to the city. Hosting your event in Grande Prairie allows you to tap into this lucrative market and its combination of a thriving local economy, established retail sector, and broad audience.

Access to Funding

Destination Marketing Organizations (DMOs) like Discover West Tourism offer funding that boosts rural tourism in Alberta. One of these approved rural locations is Grande Prairie, allowing you to apply to receive funding or sponsorship that supports your local event and/or utilizes our sponsored marketing campaigns. 

Discover West Tourism invests in local entrepreneurs, sporting and cultural events and marketing initiatives. To apply for event funding, communicate how your event will help boost destination awareness, promote the local economy, and bring together businesses and consumers.