Skip to content


Why Host Your Event in Olds, Alberta

Olds embodies small-town charm, providing the ideal setting for your next rural event with easy access for attendees from major city hubs like Calgary and Airdrie. With community drivers like Olds College and a thriving agricultural sector, Olds and its vibrant locals offer event organizers an opportunity to tap into a rich blend of knowledge and country culture. 

The location you choose for your event has a big impact on your attendees’ overall experience. It affects who both comes and your ability to connect with different demographics, while also influencing funding and venue options. Picking the right location lets you create an atmosphere that speaks to your target audience, directly affecting how successful your event will be. Here is why Olds, Alberta may be the perfect place to host your event: 

Small Town with Big City Amenities 

While retaining its quintessential small-town vibe, Olds is simultaneously equipped with a vast array of amenities, rivalling those found in much larger cities. This ensures that attendees have access to top-notch facilities, accommodations, dining, and recreational activities. The convenience of a city with the warmth and intimacy of a town, is what Olds promises every visitor and event organizer alike. Notably, renting the amenities typically found in big cities often comes at a lower cost in smaller towns.

Strategic Location 

Its central location sees Olds serve as a nexus point in Alberta, easily accessible for attendees travelling from various regions. This not only promises convenience but also enhances the diversity of participants, fostering a rich exchange of perspectives and networking opportunities. As an established rural destination for visitors from Airdrie, Calgary, and other small towns like Didsbury, Olds is recognizable and easily accessible. Easy accessibility is a major benefit for any event, and Olds is strategically located near major transportation arteries like Highway 2 and Highways 27 and 22.

Agricultural Hub

With a legacy rooted in agriculture, Olds provides a unique setting for events themed around farming, sustainability, and rural development. Organizers can leverage this agricultural ethos to curate events that resonate deeply with audiences keen on agro-based initiatives and innovations. For example, events like the annual Olds Fall Classic and Olds Regional Exhibition highlight its rich agricultural heritage and innovations in the farming sector.

Olds College 

Olds College stands as a testament to the town’s commitment to education, innovation, and its thriving agricultural sector. With state-of-the-art facilities, the institution provides an excellent venue for academic conferences, workshops, and seminars. Its reputation draws students, academics, and professionals alike, enhancing the profile of any event hosted here.

Access to Funding

Destination Marketing Organizations (DMOs) like Discover West Tourism offer funding that boosts rural tourism in Alberta. One of these approved rural locations is Olds, allowing you to apply to receive funding or sponsorship that supports your local event and/or utilizes our sponsored marketing campaigns. 

Discover West Tourism invests in local entrepreneurs, sporting and cultural events and marketing initiatives. To apply for event funding, communicate how your event will help boost destination awareness, promote the local economy, and bring together businesses and consumers.