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Why Host Your Event in Prince George, British Columbia

As the “Northern Capital” of British Columbia, Prince George embodies the merging of urban sophistication with the raw beauty of the Canadian wilderness. Located at the confluence of the Fraser and Nechako Rivers, Prince George is a hotspot for business, culture, and nature alike. With established event facilities set amidst the city’s natural beauty, Prince George offers a stunning canvas for events of all scales. 

The location you choose for your event has a big impact on your attendees’ overall experience. It affects who both comes and your ability to connect with different demographics, while also influencing funding and venue options. Picking the right location lets you create an atmosphere that speaks to your target audience, directly affecting how successful your event will be. Here is why you should consider hosting your next event in Dawson Creek:

Outdoor Recreation Economy 

Nestled in the heart of British Columbia’s wilderness, Prince George is a hotspot for outdoor activities. From hiking and fishing to skiing and snowboarding, the region’s outdoor recreation economy is thriving. Hosting an event here means integrating these natural experiences, giving attendees a unique blend of adventure and relaxation.

Cultural Hub of the North 

Prince George is renowned for its rich cultural tapestry. The city is home to various theatres, galleries, and museums that celebrate its indigenous roots and contemporary art scene. An event in Prince George’s can seamlessly blend cultural experiences, adding depth and richness to the attendee’s experience.

Educational Epicenter 

With the University of Northern British Columbia (UNBC) and the College of New Caledonia (CNC) within its precincts, Prince George stands as a hub of education and research. Events centred around academic, research, or innovation themes, can benefit from this educational atmosphere, drawing in scholars, students, and innovators.


The Prince George Airport (YXS) facilitates multiple daily flights to major cities, ensuring easy accessibility for attendees coming from afar. Additionally, with train services connecting the region and easy access from Highway 16 and Highway 97, the city is a convenient nexus for both national and international guests. This robust connectivity ensures that attendees have a seamless journey, making Prince George an attractive event destination.

Access to Funding 

Destination Marketing Organizations (DMOs) like Discover West Tourism offer funding that boosts rural tourism in British Columbia. One of these approved rural locations is Prince George, allowing you to apply to receive funding or sponsorship that supports your local event and/or utilizes our sponsored marketing campaigns. 

Discover West Tourism invests in local entrepreneurs, sporting and cultural events and marketing initiatives. To apply for event funding, communicate how your event will help boost destination awareness, promote the local economy, and bring together businesses and consumers.